Victoria Fischetti joined Winthrop in October 2024 and served as the Director of Marketing and Fan Engagement until Fischetti was elevated to the Director of External Partnerships. In her role, she oversees revenue generation through corporate sponsorships, branding, and licensing.
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In her previous role at Winthrop, Fischetti created comprehensive marketing strategies to promote attendance, led in-game fan experiences, script writing, and social media content.
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Prior to coming to Rock Hill, Fischetti was serving as the Assistant Director of Operations for ULTIMATE Lacrosse Charlotte.
Fischetti started her career in sports throughout her college career at Gardner-Webb from 2020-2024 in the athletics communications office and for ESPN+ on campus. During the summer of 2023, Fischetti completed an internship with the New York Mets marketing team. In this role, she oversaw in-game promotions, worked with on-site activation of the New York Mets Kids Club, shadowed digital marketing through emails and SMS messaging, and surveyed fans to increase attendance at future events.
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Fischetti earned a bachelor's degree in communication in May of 2023 and her master's in sports management in May of 2024, both from Gardner-Webb University. Also, during her time at Gardner-Webb, she was a lacrosse student-athlete and vice president of the Student-Athlete Advisory Committee.
